Last edited by Daigor
Tuesday, December 1, 2020 | History

6 edition of Creative strategy in advertising found in the catalog.

Creative strategy in advertising

  • 147 Want to read
  • 25 Currently reading

Published by Thomson/Wadsworth in Belmont, CA .
Written in English

    Subjects:
  • Advertising copy.,
  • Advertising layout and typography.

  • Edition Notes

    Includes bibliographical references (p. 322-326) and index.

    StatementA. Jerome Jewler, Bonnie L. Drewniany.
    ContributionsDrewniany, Bonnie L.
    Classifications
    LC ClassificationsHF5825 .J46 2005
    The Physical Object
    Paginationxvi, 336 p. :
    Number of Pages336
    ID Numbers
    Open LibraryOL3699582M
    ISBN 10053462510X
    LC Control Number2003116833


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Creative strategy in advertising by A. Jerome Jewler Download PDF EPUB FB2

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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

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Tom Altstiel is Creative Director and Partner at Prom Krog Altstiel, Inc. (PKA), a Milwaukee-area marketing communications agency. He has been a copywriter and creative director at. Advertising strategy MM These forms of advertising presentations help the creative prepare original, convincing, and memorable ads.

Third, the four types of sources or spokespersons File Size: KB. The Copy Strategy. The main elements of your copy strategy include: your target audience as discussed, the focus of sale -- what you want consumers to remember from your advertising .